Melon Capital
An outdoor and print campaign telling the market that Melon Capital buys retail space, one letter at a time.
Melon Capital, part of Melon Investment Group, works in Ukrainian commercial real estate. It needed an unusual way to say it was buying retail space of any kind.
We chose a short message in the language of architects and real estate pros: ‘WE BUY’ (КУПИМ), with each letter of the word designed as a separate layout.
Melon Capital got a series of outdoor and print-media layouts that deliver its buying message in a succinct, unusual way.
Melon Capital, part of Melon Investment Group, works in Ukrainian commercial real estate. It needed an unusual way to say it was buying retail space of any kind.
We chose a short message in the language of architects and real estate pros: ‘WE BUY’ (КУПИМ), with each letter of the word designed as a separate layout.
Melon Capital got a series of outdoor and print-media layouts that deliver its buying message in a succinct, unusual way.
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