CasaNova
Naming and brand identity for an Italian home decor salon, built around the lace fan of Italian carnivals.
The salon needed a name that set it apart from other furniture boutiques yet felt Italian, plus a minimal identity that spoke to its audience of women over 25.
We explored several storylines and landed on CasaNova, from ‘casa nuova’, a new home. The identity draws on the lace fan of Italian carnivals in its patterns and type.
The salon got a light, recognizable Italian name and a core identity set: logo, palette, patterns, stationery, signage and packaging for branded accessories.
The salon needed a name that set it apart from other furniture boutiques yet felt Italian, plus a minimal identity that spoke to its audience of women over 25.
We explored several storylines and landed on CasaNova, from ‘casa nuova’, a new home. The identity draws on the lace fan of Italian carnivals in its patterns and type.
The salon got a light, recognizable Italian name and a core identity set: logo, palette, patterns, stationery, signage and packaging for branded accessories.
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